Sidebars Elliott Roosevelt By Bob Sanders (general)
It’s an odd feeling being corrected about a story you’ve told for many years. I owe a large “thank you” to Peter Collier and David Horowitz whose The Roosevelts: An American Saga is not only a brilliant examination of America’s longest-lasting and most powerful dynasty but one providing details about a small part I believed I had played in the life of Elliott Roosevelt.
I thought my first “contact” with Roosevelt was in the very early spring, 1945. World War II was winding down, the U.S. Navy had given me a pre-embarkation leave from Port Hueneme’s Camp Bedillion in Southern California, and my transportation of choice to Cleveland was Air Transport Command.
ATC made it possible for patient servicemen and women to hitchhike home and back at no cost. Flights were irregular, usually short enough that destinations were not achieved as the crow would fly. The first leg of my journey put me down in Phoenix. All set for the second leg which would take me to Denver, I was bumped for, what I was told, a dog accompanied by Air Force brigadier general Elliott Roosevelt, son of FDR. Further, the dog was being taken to its owner, actress Faye Emerson, Roosevelt’s most recent wife.
I never saw Roosevelt or the dog, merely informed by an Air Force serviceman responsible for the passenger list that Roosevelt had pulled rank. Messrs. Collier and Horowitz make it clear that “three servicemen, one of them on his way home to see a dying father, were bumped from a flight on Elliott’s authority so that Blaze, a bull mastiff he had bought Emerson, could be flown to her in California.” Since I was headed east, there is no way I could have been one of the servicemen. I suspect the guy who blamed Roosevelt had read or heard the real story, scorned FDR and told anyone bumped from a flight that Elliott was responsible much as Bill Clinton is blamed today for everything this side of what’s wrong with the New York Yankees.
During the next 25 years, Elliott Roosevelt had added to his credentials as the black sheep of a somewhat dysfunctional family whose six children (Anna was the lone female) married a total of 19 times. The most physically attractive of FDR’s sons, Elliott pursued wine, women and money, the latter through a great variety of careers and deals most of which were abject failures. An exception was Roosevelt Enterprises, a business created to exploit his mother Eleanor. A syndicated column, “My Day,” books, magazine articles, radio and TV helped make FDR’s widow a major household name. The success of Roosevelt Enterprises alleviated some of the family rancor directed his way after manipulating the sale of the family residence, Hyde Park, and the surrounding land. In spite of marriages to wealthy women, Elliott was broke half the time, according to his chroniclers. A lot of people thought he was simply a dead beat.
In 1970, Playboy expanded its Club-Hotel holdings by purchasing The Plaza in Miami Beach. It was an odd buy in every way. Located just north of the Fontainebleau, The Plaza had been built by the high flying Harry Singer who sold the place to the Teamsters Union. The hotel staff, largely inherited by Playboy, professed little knowledge of the hotel’s recent history and I was told by those who know about such things that any inspection of the sale’s paper trail would end in bewilderment.
Dispatched to Miami Beach to bring attention to the hotel, I learned that Elliott Roosevelt had re-surfaced in the Fun and Sun Capitol having taken a job in 1964 as a greeter for the convention center, then elected mayor of the city before losing a re-election bid. When I arrived in Miami Beach, Roosevelt headed the community’s Tourist Development Authority and was about to become a lobbyist for Portugal dictator Antonio Salazar. In The Roosevelts: An American Saga, the authors tell of Elliott’s being aware of an elderly woman staring at him in a Lisbon bookstore. “Don’t you recognize me?” she finally asked. “You look familiar. Who are you?” The woman smiled, “I’m your first wife.”
Roosevelt became a target in my publicity campaign largely because of his name albeit one that had been dormant for a while. There existed then a curiosity about the Roosevelts similar to the Kennedys today. I also figured veteran photo editors, in all likelihood, would recall the late President’s son who over the years had been screwing up so impressively with women. A picture of Elliott Roosevelt being served poolside at the Playboy Plaza by a Bunny revealing more than a dollop of cleavage would likely bring the kind of attention I was seeking. (Perhaps it’s worth pointing out, gentle reader, that the early 70s were far less gender-sensitive times as your humble narrator plied his flackery wiles in creating further Playboy awareness).
I called Roosevelt exhibiting my usual stalwart good manners managing to make no references to Blaze, the dog, or the health of any of his former wives including Faye Emerson who in 1948 had slashed her wrists in a suicide attempt during what I’m certain was an, otherwise, hearty Thanksgiving family gathering. Indeed, he was agreeable to bring additional attention to Miami Beach and the wonderful world of Playboy. I suspect those were slow days for him. We set a date and time, I hired a photographer and the shoot was on.
Elliott was by then on his fifth wife, Patty Peabody, a divorcee with four children. She was 12 years younger than he and the two over the course of 20 years (he died in 1990) would live in 35 different residences.
The photo shoot was set for early October and, as things eventually unraveled, I learned once again that timing is everything. Fortunately, the World Series was being played. Having set up a dinner table poolside (the high diving board in the background identified the hotel), I felt confident about the shoot having picked a bevy of Bunnies including one over-endowed with dazzle and chosen from among a hutch clutch of cottontails. She, exhibiting the firm’s famous Bunny Dip while serving, and Elliott would be photographed to lend further mystique to Hugh Hefner’s world of fantasy.
Traffic on any given day in Miami can be wicked and such was the case when photo time rolled around. Because the hotel was in the midst of a $1.5 million renovation, the only Bunnies in town were in the Miami Playboy Club across a causeway--something like 15 minutes normal drive. I got a call the Bunnies were running late, a message I passed along to Roosevelt, showing signs of grumpiness.
“Are you a baseball fan?” I asked him. “Yes, old sport,” was the reply.
With that I commandeered a TV plus a vast collection of extension cords averaging something like 20 feet apiece. I must have hooked up a dozen of the damn things to reach the set and enhanced the TV’s picture with a deftly placed patio umbrella. That’s what old sports do for each other.
Soon Roosevelt was into the game between the Baltimore Orioles and the Cincinnati Reds. The Series, won by the Orioles, was dominated by their third baseman, Brooks Robinson. A wonderful quote by Pete Rose came out of the contests when the man eventually banned from baseball for gambling said in reference to Robinson’s defensive skills: “He could play third base with a pair of pliers.”
After a half-hour or so, the Bunnies arrived including one who would help rightfully return Elliott Roosevelt to the consciousness of a nation whose celebrity appetite, in those days more like a propensity for White Castle sliders, would grow into today’s Triple Whopper kind of entranced worship.
Elliott was a good photo subject. He looked more like his father than any of his brothers. Then 60 and in reasonably good shape, his jaw jutted, his eyes sparkled in the brilliance of the Florida sun, his smile seemingly radiated an appreciation of his version of the good life, and he appeared to be enjoying himself. One got a quick glimpse of what Faye Emerson and the other wives saw in him--at least at first glance. Food was brought forth, the Bunny did her dip, the photographer grabbed some shots and I knew we got a subdued ogle out of Roosevelt.
Accompanying Elliott, the Bunnies and the photographer to the lobby, we passed the hotel’s soon-to-be Sidewalk Café and I noticed a workman applying mortar to the room’s ceiling. After putting Roosevelt in a cab, I took the photographer and the Bunny of the impressive dip back to the Sidewalk Café, then talked the mortar guy into ignoring union rules allowing her to pose on a step ladder.
The Roosevelt picture moved only on the Southeast United Press International wire. The step ladder Bunny made the national wire and the picture picked up all over the country plus Mexico City and chunks of the world where pictures of pretty women were published. Associated Press wanted no part of the proceedings. You win some, you lose some.
Three points are patently clear about what happened. People like pictures of pretty women better than sons of U.S. presidents, never underestimate interest in the World Series, and it’s journalistically sound to go for one more question and one more picture.
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