The journalistic process of interviewing people to gain information is often tricky. Pursuit time alone can be an enormous challenge as was the case when British television personality David Frost pursued former President Richard Nixon for questioning about Watergate.
Frost’s chase of Nixon began in 1968 when he conducted a softball interview of the successful Presidential candidate who, having taken office, invited Frost to the White House. That initial step is not mentioned in Frost/Nixon, Ron Howard’s just released film adaption of the Tony winning stage play. The play and film have as genesis Frost’s 1977 TV interviews of the disgraced Nixon who wanted two things from the five sessions totaling 29 hours: better understanding by the American people regarding what he did and money. Frost’s efforts enabled the BBC has-been to resurrect his career.
Nearly all of what the public knows about interviewing has been gained by way of the edited television interview, warts and all. As a result, the public has a sense of understanding about the TV result and very little about the print approach. Sorry, David Halberstam. They never got to “see” you in action. Never saw your persistence, your coming back, sometimes often, to the meat of your curiosity as you took what was often the object of your disaffection through a process of questions that came from different angles making for what would have been bad TV. Attention span, unfortunately, is of enormous importance in TV success or failure.
Two of the very best TV interviewers today are Brian Lamb and Charlie Rose. They’re good because they know how to ask questions. They keep them short and simple and then get out of the way.
Lamb is a wonder functioning as Chairman and CEO of C-SPAN, a non-profit broadcasting enterprise whose underwriting is from fees charged cable and satellite properties. With C-SPAN since he invented it in 1979, Lamb has overseen telecasts of House and Senate proceedings plus various shows reflecting his love of books (“Booknotes” was his for 16 years) and people. He currently can be seen Mondays at 6 a.m. (EST) on hour-long “Q&A” One of his extended interviews on the sponsor-less channels (there are three) was of New Yorker media critic Ken Auletta and, interspersed by call-ins, was a particular delight of three hours. Imagine!
Rose, who joined CBS News in 1984 and quickly won an Emmy for an interview of Charles Manson, left in 1990 for FOX and a staggeringly vapid show called “Personalities.” Rose left after six weeks because of the tabloid format winding up at WNET, New York’s PBS outlet where he has been since 1993--all but the first two years in syndication.
A good example of Rose’s unique skills can be found in his December 16 interviews of Howard and Frank Langella who plays Nixon in Frost/Nixon. Available on the internet, it is Rose’s persistency in getting the actor to explain how he got into Nixon’s soul that is quite exciting. So deep into Nixon was Langella that he suggested a line that made the final edit: “No one can know what it’s like to be President.”
New to the interview is William Shatner, best-known as the portrayer of Capt. James T. Kirk in the “Star Trek” TV series and movies and, most recently, as an eccentric attorney on “Boston Legal” and as Price Line’s “The Negotiator” whose TV commercial torment of wusses and namby-pambies helps bring deals to travelers. Shatner is one of those actors who simply won’t go away, whose down-and-nearly-out period covered something like 30 years, and who has a decided knack for re-inventing himself.
Shatner’s recently begun 30-minute interviews, titled “Shatner’s Raw Nerve,” is for lack of a better word, intimate. As opposed to traditional TV interviews with host and subject distanced from each other by a table, Shatner and guest are presented in love seats placed in opposite directions. Back-to-back sessions play Tuesdays at 10 p.m. (EST) on Arts & Entertainment.
A curious fellow, Shatner often asks questions of impertinence digging into actress Valerie Bertenelli’s religion, Tim Allen’s problems with drugs or Leonard Nimoy’s shoemaker grandfather who could always tell how the actor’s career was going by the condition of the actor’s leather. It’s rather strange to report that Shatner’s lack of interview experience is the best part of it. On the downside is the actor’s ego; we simply learn too much about Shatner although, to be fair, he’s more interesting than the guests or at least the ones seen thus far.
While Shatner is comfortable with entertainers, he must get guests from fields other than show business. “Shatner’s Raw Nerve” has potential yet to be realized.
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